“Student Activists Versus the Corporate University”

I will be honest. When I saw the title I expected more from the article. I thought it was going to be like our last several readings with narratives and great facts and making the reader face up to the consequences of terrible cycles we have created. But instead, it was hard for me to [...]

Corporate Kutztown

The essay made me think about ways in which Kutztown has allowed corporations to supply its demands and needs.  Pepsi provides soda for all of the eating establishments and Adidas makes t-shirts.  However, there are two local soda companies in the area, Kutztown Soda and Jones Soda, which most people enjoy just as much as [...]

Readings for 10/28

I think it is very interesting and completely factual that universities (especially really high-named schools) depend on self image enormously to promote themselves. This is very similar to Nike’s dependency on self image in that Nike banks on name recognition and image recognition to obtain the most customers.  It is a little disturbing that universities often [...]

Reading for 10/28

It’s amazing what schools will do for a little bit of money.  Last year I watched my highschool’s gymnasium turn into the “Discovery Federal Credit Union Gymnasium”.  My Highschool and even within Kutztown have strategically placed Purell dispensers.  When we buy food, we’re only given the option of Pepsi products.  Even the Dixon Cremery has [...]

Coca Cola ownage

The most enjoyable of these readings was with out a doubt the Nike response letter by Martin Espada. Not only did he denounce their offer on general principals, which in his case would have been enough, he went on to point out their company’s faults, as well as rant on the restrictions of the media [...]

10/23 reading

In my opinion, while all three pieces accurately depicted a darker edge to the products and idealogies we in the west consume, it is a description of what is but the tip of a foul and complicated metaphorical iceberg. While we begin to see certain companies that can be proven in implications of having abused laborers, [...]

readings for 10/23

I’m going to jump right into talking about the readings by stating that I absolutely loved the third reading.  The poem accompanied with the two letters.  The response letter was devilishly gratifying, it was like a kick to the face.  It didn’t just say no, it listed several reasons why he could say no, then [...]

I came in here for that special offer…

” A guaranteed personality”
Truly spoken by our reverend Joe Strummer – 1979.
The opening of our chapter here on Consumer Gazes asks us to think about how we are persuaded by companies into buying a product. Personally, I get into arguments with myself on this topic pretty often. Why do I feel the need to purchase [...]

The Globetrotting Walt Disney Coca Cola

First, I’d liek to comment that I like that we read something that appealed to each of the appeals, The Globetrotting sneaker working on logos, walt disney appealing to pathos, and then the last poem working more off the authors ethos. Clever textbook makers.
I thought that The Globetrotting Sneaker was very boring and not persuasive [...]

Reaction 10/23

I just want to point out what I found most shocking about these horrible conditions.  The thing that stuck out most to me was the tiny section of the letter in which the Disney Employees wished to express their concerns about the company.  They did not want a huge raise.  They did not expect to [...]